Google Analytics is a web analytics tool from the Google company launched on November 14th, 2005. It offers grouped information on the traffic that reaches websites according to the audience, the acquisition, the behavior and the conversions that take place in the website [source: wikipedia].
Once we have activated and configured the “Site Search” report, we can see:
Usage report: the % of users who use the search engine are compared with those who don’t.
Search terms: contains all the queries that users have made and therefore we will be able to analyze which are the most searched reference numbers.
What problems does the analysis of the rankings of most searched reference numbers of Google Analytics present?
Reference numbers appear with different formats that we should normalize and group those that are the same.
Products are searched from different reference numbers that we should group those that are equivalent.
Many reference numbers are unknown to us, so we cannot quickly identify them or group them.
It is complex to analyze all this information in a systematic way to calculate variables such as, for example, the demand trend.
At Factory Data we have developed the NEO platform that allows to connect directly to your Google Analytics account (demand data can also be captured without Google Analytics by integrating a simple API that sends the data to our server) and that allows to perform a very advanced and specificdemand analysis for auto parts sector.
What does NEO do from the searched reference numbers data?
Standardizes, identifies and groups all the reference numbers.
Analyzes the data from statistical processes that allow calculating with maximum precision for each product: ranking position, % of demand over total demand, demand trend, most searched reference numbers associated with the product, historical rankings of the last 4 years, etc.
Generates different product rankings: GAPs that are not in our product range, new products with recent demand, obsolete products, etc.
Reports missing equivalences that are not retrieved from your web catalogue.
Provides information on different control ratios from a very intuitive dashboard.
With the help of NEO we will be able to accurately analyze market demand to perfectly understand customer needs and optimize any range of products in a simple and fast way.
