Nowadays, most companies are already aware of the importance of using data analysis for decision making, but they really find it difficult to incorporate these analyzes into their own systems and use them in their daily work.
Big Data technology allows us to constantly capture and process a large volume of data, but we must combine all this data with Analytics and Business Intelligence tools, so that they really serve us to improve decision making and increase company performance.
Business Intelligence focuses on the visualization and interpretation of data, while Analytics transforms data into information to understand what is happening, predict what may happen in the future and finally tell us what we should do to achieve it.
Within a business, there are numerous areas where data can help us identify weaknesses and opportunities and ultimately help us drive greater performance. These are the main areas where analysis can assist the auto parts companies:
Customer behaviour analysis. Improving customer experience to drive retention.
Supply chain optimization analysis. Optimizing the product offering and supplier mix.
Marketing mix analysis. Optimizing the contribution of marketing activities on sales.
Product quality analysis. Optimizing the quality/cost of products and customer satisfaction.
Financial analysis. Optimizing all financial aspects of the company.
There are different platforms for data analysis on the market, but most are not specialized in the auto parts sector, which requires managing all the complexity of the hundreds of thousands of products that exist.
Generic solutions:
Specific solutions for auto parts companies:
At Factory Data we have developed the NEO platform that covers 2 of the mentioned analysis areas to improve the user experience and optimize the product assortment. Thanks to this platform you will be able to incorporate data into your decision processes, in a simple way and without having to modify your work processes or change programs.
