One of the biggest challenges any company faces is increasing its sales. For spare parts companies, what are the main actions that help increase them?
1. Offer more competitive prices. It is clear that if you can sell cheaper, you become more competitive and sell more. To achieve this, you can search for new suppliers, negotiate better purchase prices, reduce freight costs, etc. etc
2. Improve service. The recurrence of customer purchases has a lot to do with telephone service, after-sales service, warranty service, transportation management, packaging quality, etc. etc
3. Brand positioning. A good investment in marketing and clear communication allows a company to clearly explain what makes it different and distinguishes it from its competitors, ultimately establishing greater trust in the brand.
4. Improve product availability. Good management of stock levels allows for an efficient balance between investment and the level of service offered to customers. Stockouts, apart from losing sales, decrease customer confidence in the medium-long term.
5. Improve product assortment. Permanently incorporating the products that customers demand from us and, above all, being able to anticipate their needs in order to meet their future needs, is crucial for retaining and attracting customers.
6. Expand product assortment with new families. Incorporating new families of products that are not currently available is a way to increase sales and at the same time improve the service offered to customers.
7. Improve webshop search engine. When the image, usability and, above all, the search experience in the webshop are improved, to make it easier for customers to quickly find products and avoid searches without results, sales increase.
Factory Data with NEO system helps, thanks to its advanced data analytics, to improve spare parts sales, focusing its strategy on: Improving product assortment, Expanding product assortment with new families and Improving webshop search engine.
