Between 8% and 20% of the reference number that we search for or those of your customers search in your webshop, do not have a defined equivalence to your products, when on the other hand you do have the product in the warehouse or available at your suppliers. But as the saying goes: “Eyes that…
The main objective for any electronic catalog is to find a product solution inside a specific product range or brands we sell, from any reference number we are looking for. In that way, I would like to introduce a very important concept when talking about electronic catalogs, this is: Interoperability. The interoperability measures the connectivity…
The customer search experience in our web store is one of the keys to their satisfaction and to be considered by them as preferential site when they need to find solutions. It is proven that investing in our web store pays off and has a direct impact on the sales results we will obtain, but…
In our last post, we explained how the TecDoc ktype works and we saw that it gives us much less detail than applications based on configuration vehicle properties, like the ones used by OE and OEM manufacturers or the American aftermarket, would. But since in Europe we have no choice but to deal with the…
All of us who work in the world of vehicle parts and handle parts data are familiar with the term “TecDoc ktype”. But do we really know what it is, the advantages it brings to the market and the intrinsic limitations it has? The “TecDoc ktype” is nothing more than a numeric identifier associated with…
Today we’re going to talk about “interchangeability”, a term that sounds a bit extravagant but serves as the explanation for why some spare parts specialists find up to 400% more solutions than the rest. Interchangeability consists in the possibility of offering or selling an alternative product whose reference number is different from the one of…
We have talked many times about our technology for gathering, processing and clustering data. This time, I want to explain how our technology is incorporated into an online catalogue designed exclusively to offer the most complete service possible during the aftermarket sales process. This is accomplished by implementing highly specific features but, above all, by…
Getting equivalences between any existing reference number on the market and the reference number associated with the products of our supplier(s) has been and continues to be a highly prized target in the auto parts sector. The existence of distinct codifications created by the thousands of suppliers and manufacturers who act in the market is…
The search for parts in the aftermarket really is a big problem; in fact, there are companies specialised in implementing technology to help search for parts. We have to remember that a vehicle is made up of between 70k and 90k parts, so the issue is hardly trivial. Although the most precise mechanism for finding…
In the aftermarket, we can find multiple types of databases which help us to organize and link the different data that exist. But before analysing them, we’re going to explain, with the help of a chart, how the data is generated in the automotive sector. As you can see, when a new vehicle is manufactured,…
