Historically, the sale of spare parts has been carried out exclusively by telephone, it is a process that all companies have perfectly studied and organized, they have one or more catalogs where they can initially search, if the part is not found, they know where else to look or ask, to that in the end…
Between 8% and 20% of the reference number that we search for or those of your customers search in your webshop, do not have a defined equivalence to your products, when on the other hand you do have the product in the warehouse or available at your suppliers. But as the saying goes: “Eyes that…
Google Analytics is a web analytics tool from the Google company launched on November 14th, 2005. It offers grouped information on the traffic that reaches websites according to the audience, the acquisition, the behavior and the conversions that take place in the website [source: wikipedia]. Google Analytics allows us to analyze the searches we have…
The search for parts in the aftermarket really is a big problem; in fact, there are companies specialised in implementing technology to help search for parts. We have to remember that a vehicle is made up of between 70k and 90k parts, so the issue is hardly trivial. Although the most precise mechanism for finding…
Web analytics is the measurement, collection, analysis anding and improve the effectiveness of a website. [wikipedia] The most popular web analytics tool is: Google Analytics. Here you are its most popular metrics: When we focus on a web catalog or web shop, the site search feature acquires a maximum relevance. Let’s take a deeper watch…
In previous blogs we have emphasized the competitive advantage of knowing well the demand to have all their cross reference numbers. You may wonder what investments in technology and time of dedication are needed to achieve it? On the one hand, we all believe we know more than we know and, as we already did…
